MasterCraft Safety has made huge investments in the Impact brand since announcing their purchase of the safety equipment manufacturer from racing pioneer Bill Simpson in December of 2010. Under the direction of Robbie Pierce, the Impact and MasterCraft Safety brands have continued to establish themselves as leading U.S. manufacturers of racing and military safety products.
As MasterCraft Safety and Impact continue to innovate and evolve so does the support staff within both organizations. “The team that I assemble to represent my companies and our vital life-saving racing and military products is just as important as the products themselves,” remarked Robbie Pierce, owner and CEO of Impact and MasterCraft Safety. “It is with great honor that I can announce the addition of Cindy J. Shepherd to our team as our North Carolina based motorsports team and trackside representative.”
With an impressive list of accomplishments and a well-rounded career, Cindy J. Shepherd’s experience and qualifications reflect the dedication Robbie Pierce and Impact have towards delivering quality U.S. made safety products with an exceptional level of customer service and support. Ms. Shepherd’s previous background is deeply rooted in motorsports and includes a number of diverse roles within Jennifer Jo Cobb Racing and the Victory in Motorsports organizations. “Cindy brings with her a profound understanding of the inner workings of a team and this previous experience helps her intimately understand the essential nature of her position as a representative of Impact,” commented Robbie Pierce.
It would come as no surprise that working in motorsports and being at the track is second nature for Ms. Shepherd as she is also the daughter of veteran NASCAR racer, Morgan Shepherd (pictured above). Making his Winston Cup debut at Hickory Motor Speedway in 1970, Morgan continues to be an example of determination and enthusiasm both on and off the track through his competitive and charitable efforts. Last year, at the age of 70, Shepherd competed in a full season of the NASCAR Nationwide series campaigning the No. 89 Salvation Army Chevrolet for Faith Motorsports. In addition to the impressive length of his racing career, Morgan also reached another benchmark by celebrating the 25th year anniversary of the Morgan Shepherd Charitable Fund that provides much needed assistance to the severely handicapped and underprivileged.
“With Ms. Shepherd’s previous qualifications and the solid foundation and strength of character both her and her dad continuously demonstrate, there’s no doubt we have found the perfect candidate for our North Carolina based team and trackside representation,” remarked Robbie Pierce. “We are exceptionally excited to have her join our staff and look forward to a successful 2012 race season together.”
Cindy J. Shepherd’s position as team and trackside representative starts immediately as both Impact and race teams are already preparing for Daytona and the start of the 2012 season. Cindy can be reached at cshepherd@impactraceproducts.com or by calling Impact’s North Carolina office number at 704.799.0729. There’s still time to order fully custom crew and driving suits in addition to dye sublimated crew shirts for the best representation of your sponsors and team.
Impact by MasterCraft Safety Media Contact:
Kelli Willmore
619.449.9455
kelli@mastercraftsafety.com
About Impact by MasterCraft Safety:
Impact by MasterCraft Safety offers a full complement of industry leading safety equipment, from SNELL 2010 certified helmets to fire-resistant driving suits and Nomex underwear. Founded by safety pioneer Bill Simpson in 2002, Impact moved under the MasterCraft Safety banner in 2010. Impact’s line of helmets, driving and crew suits, drag parachutes, window nets, and race restraints are all made in the United States in their manufacturing facility strategically located in the heart of Gasoline Alley in Indiana, just ten minutes from Indianapolis Motor Speedway.
About MasterCraft Safety:
Based in Santee, California, MasterCraft Safety is the leading manufacturer of driving suits, window nets, and innovative energy attenuating safety seating and restraint systems custom tailored to endure the most extreme environmental conditions and off-road terrain. In addition to three decades of real world testing in the most extreme racing conditions, independent tests by nationally recognized laboratories indicate the MasterCraft Safety energy attenuating seat directly resulted in an 84% reduction of energy in a 55 “G” load event. Additional testing in the +Z axis has resulted in impressive Dynamic Response Index data of 13.7 in a (nominal) 350G impact. These qualities and craftsmanship make MasterCraft seats the leading choice for environments where safety can mean the difference between life and death, from desert racing to hostile territory overseas.
Photo Credits:
Cindy J. Shepherd image by Phil Cavali
Morgan Shepherd image courtesy of team website: www.morganshepherd.com.
MasterCraft Safety™
Tel:619-449-9455
1-800-565-4042
9335 Santee Road
Santee, CA 92071
IMPACT® MasterCraft Safety™
Tel:317-852-3067
1531 Northfield DR. Suite 400
Brownsburg, IN 46112
